Duy Hao Engineering
Duy Hao is an engineering and manufacturing company in Vietnam with over 20 years of experience designing, producing, and supplying electrical panels, distribution systems, and cable tray systems. This project reimagined an outdated and overly simple identity into a professional and distinctive brand presence. The company operates in a fast-moving, competitive market and needed both a rebrand and a website redesign to refresh their image and align with today’s expectations.
My roles
Research and define problems
Communicate with stakeholders
Define brand strategy
Redesign brand identity
Redesign responsive website
Conduct user testing
UX UI Design / Branding
Design solutions
By focusing on clarity and differentiation, the new direction highlights what truly sets the company apart. The rebranding introduces a modern visual language that elevates the company’s presence and professionalism. The original website was generic and visually dated, with unclear messaging and navigation. Visitors struggled to understand what made the company unique. The website redesign transforms the platform into a strategic tool. It emphasizes in-house manufacturing, showcases projects and products, and provides meaningful content that encourages exploration. Clear structure, cohesive branding, and intuitive navigation make the site useful for clients, partners, and investors. To support international growth, the site is also available in English, ensuring accessibility for foreign clients and partners.
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